Facebook Ads JSON

Want to learn more about this powerful tool? Our tutorial will help!

Facebook Ads are awesome for attracting new customers and communicating with your existing audience. JSON Growth Tool allows you to send an Opt-in message to every user who clicks on your ad. JSON Tool generates the code that's directly connecting the ad to Flow in the bot!

Note: this feature is a part of our Pro plan and isn't available on a Free one.

Creating 'Facebook Ads JSON' Growth Tool

Navigate to 'Growth Tools' tab and click on '+ New Tool'.

Choose Facebook Ads JSON:

Next, you need to create an Opt-in message. Click 'Preview' to start working in a Builder:

This process is similar to any other Botcake message creation. However, there are some limitations:

1. The first message in the Opt-in flow has to be less than 150 symbols.

2. JSON doesn't support variables (ex. First Name field), Delay blocks, Buy Buttons, User Inputs and Actions in URL buttons in the first message of the Opt-In message flow.

Once the Opt-in Message is finished, open the 'Config' tab:

Click "Copy" to copy JSON code to your clipboard

Creating Facebook Ad in Ads Manager

After opening Ads Manager, click 'Create Ad' button. Choose 'Quick Creation' setup.

Next, you need to choose a campaign Objective. JSON Growth Tool works with Traffic, Messages or Conversion Ads only.

After you click "Continue", choose Messenger as a destination for your Ad:

Feel free to select most suitable for you Audience, Budget & Schedule options. As for Placements, stick with Automatic Placements — this option will be adjusted automatically later. Then click 'Next'.

When you get to the Ad Setup tab, edit the headline, text, etc. of your ad and then scroll down until you see Messenger setup section. Here you will need 'Create New' section. Choose 'Advanced JSON setup' option.

After this, click 'Edit' button under chosen setup. You'll see the default JSON code that you need to replace with the code copied from your JSON Growth Tool in Botcake.

When the code is replaced, click 'Preview in Messenger' button to check your Opt-in Message and the whole flow. Once JSON code is saved, the Ad's image and text successfully set up, you can click 'Finish' and then 'Confirm' to send your Ad to moderation.